Client: Bloomberg Businessweek
Location: Middle East Areas
Industry: Advertising & Magazine
Bloomberg Businessweek Middle East provides new perspectives on business, politics, and society in the Middle East and North African (MENA) region. With a compelling mix of local and international content, the publication aims to provide influential decision makers with the information they need to stay ahead of the pack.
It offers surprising and timely outlooks on the most important issues of today and unique stories you won’t find anywhere else.
Published fortnightly in English, Businessweek Middle East provides news and analysis from the worlds of finance, technology, industry, politics, and society – from a fresh and original point of view.
Bloomberg Businessweek Middle East is already one of the big brands. Most of their keywords were ranking in the top 10 positions on Google. It was, therefore, clear from the very beginning that they expected us to gain traffic.
They wanted to transform the website and make it attractive, search engine friendly as well as the user-friendly website. They wanted Genusync to create a dynamic pre-launch campaign along with the next two quarters of the promotional plans.
Businessweekme.com asked Genusync to develop a content marketing plan, which would not only boost their organic keyword/traffic but also create a buzz in the market for their newly-launched website.
They wanted us to create innovative content to help them position their website and magazine as promising content. They also wanted us to reach out to and convince some of the industry leaders to interview on it.
STRATEGY & EXECUTION
SEO for Organic Traffic
The contents were shared via blogs, articles and optimized for search engines in order to garner organic traffic and spread awareness about the project.
The high search keywords for the campaign was executed in three phases:
- Text Ads
- Display Ads
- Mobile Text Ads
Platforms used included Facebook & Twitter. While minor promotion was done, organic reach & engagement was the focal point.
- All call-to-actions in social media posts were directed toward the site to maximize traffic.
- The engagement was increased with rich media solutions, brand ambassador posts, video promotion & contests.
The transparent approach and onsite activities drove exponential results in the digital campaign as well as in the brand’s top line with a boost in traffic.