What is HubSpot? We explain the Marketing Automation Software
If you’ve been paying attention to digital marketing trends, you’re likely aware of the shift from outbound marketing tactics to Inbound marketing and more specifically marketing automation.
Marketing automation is simply that – automating the marketing tactics and processes we are all familiar with to drive more visitors to our websites and convert more of those visitors to paying customers all while creating a synergistic relationship between your sales and marketing team.
The tools available for marketing automation vary but is based on two core pieces – a marketing automation software, such as HubSpot, Silverpop, or Marketo, and a customer relationship management software, such as Salesforce.com or Sugar CRM. Whichever combination of these tools you decide to use to automate your marketing, the theories behind them are the same. At Genusync we provide Salesforce.com and HubSpot to our clients looking for an all-in-one solution to marketing automation.
So what is HubSpot and how does it work?
1. HubSpot is web-based marketing software that acts as a platform to manage all your Inbound marketing in one place (SEO, email marketing, social media, blogging, landing pages etc).
2. HubSpot integrates with your CRM so all leads captured from the web are populated in your database, and you can track where and how you captured them.
3. A built-in robust email marketing platform allows you to nurture leads and maintain contact with customers while tracking email marketing performance within HubSpot and Salesforce.
4. Your sales team knows exactly what contact marketing has had with leads, and marketing knows how many times sales have followed up with the leads they have passed to sales.
With HubSpot, all your marketing happens from one place, and sales and marketing can work together to drive more business for your company.