When to get SEO Involved in Website Development
The project for a new website is underway: you’ve hired your developer, delivered design examples of your ideal website’s look-and-feel and you’ve received the first few mock-ups for your review. Perfect! The project is running on time and you’re a few weeks away from having a shiny new website!
But wait! You forgot one very important thing. How will people find your website? How is your website content going to provide value to your visitors and convert those visitors into business opportunities?
Having an attractive website will give your business a professional appearance and provide credibility, and developers are experts in ensuring this happens; however, this is only half the equation. You need to work at attracting the right type of visitor to your website so you can begin to see a return-on-investment from it. After all, outside of looking good if your website doesn’t result in a business generation for your company you’ve wasted your time.
Getting a search engine optimization (SEO) professional involved from the beginning will not only ensure people will find your website, but an exceptional SEO professional will also help your developer design a website that converts your visitors into the lead.
Still not convinced? Here are a few reasons why you should get an SEO professional involved at the start of a website development project.
1. Hiring an SEO professional after development is complete will cost you more money in the long-run.
2. A Designer is different from an SEO professional, who is different from a Programmer.
The online marketing world is a specialist-filled one. Although each of these three professionals will have an understanding of all three areas and the concepts to make each one success, it is hard to find one professional who is a whiz at all three, so it is best to hire each for their own knowledge and skill set. However, all three of these professionals must get along.
It is important for your developer to understand the SEO recommendations are not an attack of their design or programming capabilities, but recommendations that aim at getting more eyeballs to the great work they do. And the same goes for your SEO professional – there are reasons why a designer has chosen the design path they have. All must work together to form a website that works best for the search engines but especially the human end-user.
3. Keywords should drive the content strategy.
This is particularly important if you are starting from scratch and have nothing to go on; the keyword research your SEO professional will do will help identify what your ideal customers are searching for and recommend website pages and content based on that research.
If you have already developed a new site based on what you think people are searching for, you have missed out on a powerful marketing opportunity.
4. Calls to Action and Marketing Offers.
The last reason, and likely the best reason, to get an SEO professional involved at the beginning of a project is to properly position the calls-to-action (CTA) required to generate leads through your website. This is the real meaty marketing side of SEO and a well-rounded SEO professional will know how to position your CTAs for maximum lead generation.